What do you understand by technical SEO? A more effective crawling and indexing of your website by the search engine spiders is possible if we optimize the server and Ecommerce Website. This is known as technical SEO. Now what is a technical SEO checklist? If fast loading time, a responsive design, and secure connection are shown by some websites then these websites are given preferential treatment by the search engines. In order to make sure that your site keeps the same technical characteristics you need to do its technical SEO. For ensuring that your technical SEO is going on as per the requirement there are some important steps given in a checklist.
Ecommerce Website Redesign
These steps are given below.
1. Crawl and audit the original site – For getting meta data’s several important pieces and your pages’ index you can take the help of Screaming Frog tool which is basically a crawl tool. Then you can send this data for a technical SEO once again. You have to save this crawling. For maintaining the flow between the new website and original ecommerce website this information is necessary. There is a possibility of certain issues when you will complete the crawling:
- Inconsistency in the use of www vs non-www vs HTTP vs HTTPS
- Linking to status code URLs like 5xx, 4xx or 3xx
- Linking to 301 pages
- Linking to 404 pages
- A more than 923 pixels meta description
- A more than 512 pixels or smaller than 150 pixels page title
- If meta descriptions or H1 tags or image alt or page titles are missing
- If meta descriptions or H1 tags of image alt or page titles are duplicate
- When Google indexes the URLs and Screaming Frog crawls among these URLs then you need to identify if there is a mismatch between these.
- You need to ensure that an XML sitemap is present with you. Create a copy of this XML sitemap.
- Make sure that a robots.txt file is present with you. Create a copy of this file.
2. Set up the test site – Whenever a test site is going to be set up by the developers, they need to remember several things:
- The new site needs to use the template that is present in the form of original site crawl. The original crawl’s copy needs to be maintained by you. If there is a removal or change in the URLs of the new website then you need to note it down on the copy.
- Audit the old site and if you encounter any issues then address these in the copy. If in the new site some changes occur then you need to map these and write them in the copy.
- You have to ensure that the robots.txt file has not indexed the new site so that the search results don’t display the test pages of the new site.
- In the filenames and folders there is no need to do any change that is not necessary.
- If you remove some pages then any links to these need to be eliminated. Write it down in the copy.
- There is no need to use redirects in place of missing pages and so “soft 404s” need not be created.
3. Crawl and audit the test site – Use Screaming Frog once again to perform the crawling of the test site. You can consider this as crawling of the initial test site and exporting this is also necessary. Now verify that the test site crawl does not contain the problems that were found during the original site crawl. It is necessary to maintain the original site crawl’s new copy. It will contain the notes of each and every change. Just like the test site, the same structure needs to be present in the URLs, and for this replacing the operation is necessary. As an example, we can use in place of.
4. Match up your content – Lining up of the test site with the old site is necessary and for this, various steps need to be followed:
- At first during the crawling of the final test site, addressing the 404 pages is necessary. There is no requirement to do anything if there is complete removal of these pages. During the consolidation of these pages, it is necessary to use .htaccess for setting up the redirects. Now in the relocated pages’ spreadsheet adding these will be a good idea. Make sure that an update in these pages’ links has been done.
- Sometimes relocation or removal of the final test crawl of the 404 pages encountered by you is not written by you. In such a situation for finding good matches, searching the test site crawl’s keywords, meta description and title tag are necessary so as to check if these match or not.
- During the crawl of the final test site, a 301 pages’ copy needs to be made.