What is the difference between ladies’ and gents Ladies Perfumes? Well, the answer to that is complicated. There are no specific fragrances designed for any specific gender. You just smell the bottle and buy it if it smells good on you. So, why are there specific gender labels on perfume boxes? Does that mean that there is some difference between both? And if there is, why is it present?
This post will talk about the importance of perfume boxes in differentiating perfumes, and why is it necessary to differentiate these fragrances.
Ladies Perfumes Packages
First, let’s see what a perfume box is. They are specially designed container inside which the companies package and present their scents. These boxes are used by all fragrance companies like Dior, Kalvin Klein, and Dolce Gabbana. Perfume boxes help to preserve the scent of the perfume and protect it. They provide physical support to the container against any sort of physical shock and mechanical damage. You can use them to make sure that your product is safely transported and displayed on a shelf.
Another function of these perfume packaging is that they help you to promote your product and provide information about it. They tell you about the name of the company, the brand name, the name of the product, the fragrance, and whether it is for men or women.
This perfume packaging is attractively designed so that the people can look at these boxes and be compelled to buy it. Once again, there is a difference in how the perfume packaging is presented according to gender. Men’s fragrances will have dark, steely or leathery textures, with a dark and bold color scheme. Female fragrances will have colorful, bright colors, with bubbly and floral textures.
So, now that we know what perfume packaging is, let’s see why it is differentiated by gender.
Why Ladies Perfumes Are Different From Male Fragrances?
If you look closely at the ingredients used to make these perfumes, you will notice that men and women’s fragrances use the same ingredients. That much is clear by looking at the perfume packaging. However, the way these ingredients are combined and brewed creates all the difference.
Let’s take a look at the factors that make ladies perfumes different from men’s perfumes, and why we use custom boxes to underline that difference.
- Female scents have floral, fresh, fruity, sweet and light scents that are usually recognized as feminine. These designs are reflected in most cosmetic boxes used for female fragrances. That is due to the societal and cultural perception of women as delicate and sweet. In contrast, men are supposed to be strong, dominant and graceful. That is why woody, musky, strong and leathery scents are made for men. However, that is not a fixed rule. Men in the Middle East use fruity and floral scents, while women go with more undertone scents like tree bark and juniper. It all depends on the market and the traditions of the target audience.
- The custom boxes used to package these perfumes also make a difference. They are separately designed according to the gender-specific audience in mind. For example, men’s fragrances are more structures, with dark and bold themes. They are more metallic and leather-based. These custom boxes are designed differently for women, with fancy designs, sashes, and ties. This is done to help attract customers. Most women prefer floral designs, while men go for simple and elegant shades. That is why we use custom boxes to differentiate scents and attract sales.
It helps the company to establish itself. Custom boxes will help the firm to differentiate the perfumes for women and men. It depends on the image the company is trying to create, and the audience it is trying to attract. For example, AXE makes perfumes for men and uses labeled custom boxes to ensure that they can attract their target audience. Also, these perfumes are different to create a sense of uniqueness and difference. You can use these cosmetic boxes to show what your product is, and who is it for. That will allow you to establish your brand and your market presence, by simply using these cosmetic boxes. These are some of the reasons why we use customized cosmetic boxes to differentiate between perfume packaging. It is done to show that the product is unique and differentiated according to the traditions of the target market, according to the target audience and its tastes, and according to the wish of the company to establish itself. We use these cosmetic boxes to make sure that the people can not only recognize the gender that fragrance is intended for, but also the company that makes it.